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3ivx HLS Adapter enables streaming to Windows 8 with current HLS streaming infrastructure


Sydney, September 7th, 2012 - 3ivx Technologies solves the emerging dilemma of how to stream video from existing HTTP Live Streaming infrastructure to Windows 8 devices. The 3ivx HLS Adapter is a unique software solution that enables broadcasters and content providers to re-use content and backend systems when targeting Windows 8.

With the upcoming launch of Windows 8, the world is at the brink of the biggest shift-change in personal computing history. Windows 8 will unify Windows phones, tablets, laptops and desktops with a common kernel and shared Apps, making Windows 8 a market that cannot be ignored.

Windows 8 does not support HTTP Live Streaming, the format used to deliver video to Android and iOS devices, requiring new media back-ends, content encoding, media archival, streaming formats and content distribution. Media companies who already have significant infrastructure supporting Apple's HLS protocol face the prospect of investing in new infrastructure, or missing out on the audience.

The 3ivx HLS Adapter provides a simple solution to this potentially very expensive problem. The 3ivx HLS Adapter supports HTTP Live Streaming in Windows 8 Apps for both Live Streaming and Video On Demand, and includes AES-128 Content Protection, Adaptive Bitrate Switching, Quick-start, Fast Seeking/Scrubbing and Trick-mode functionality.

The 3ivx HLS Client SDK is now available for evaluation, integration and licensing.

About 3ivx Technologes
3ivx Technologies, is an Australian based provider of Audio and Video codecs and Streaming and Transcoding software components for H.264, MPEG-4, HE-AAC and HLS on Windows, Mac OS X, iOS, Android and Unix/Linux.

3ivx has over 12 years experience providing video compatibility solutions for some of the largest telecommunications and consumer technology companies in the world. 3ivx's clients and partners include Verizon, Intel, Cisco Systems, Panasonic, Samsung, Sony, Canon, and Yamaha.


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Wendy Breitkreutz
3ivx Technologies
Phone: +61 2 9635 4881

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