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New alliance combines enhanced MPEG-4 capabilities with leading Graphical User Interface and Multi-Media platform for embedded application development

9 May 2007, Sydney - Australia

Fluffy Spider Technologies and 3ivx Technologies Announce Research, Development and Marketing Alliance
Fluffy Spider Technologies (FST), a world-leading provider of software development platforms for advanced Graphical User Interfaces in embedded devices, and 3ivx Technologies (3ivx), specialists in MPEG-4 video and audio software, today announce a joint research, development and marketing alliance.

This benefits OEMs and end-users of consumer, mobile, commercial and industrial devices.

FancyPantsTM is the award-winning platform, created by FST, for embedded application development. It enables OEMs to quickly and easily develop innovative and feature-rich devices with advanced Graphical User Interface capabilities and high-performance Multi-Media, while also reducing hardware resource requirements and development costs.

FST and 3ivx are integrating the 3ivx MPEG-4 software in the FancyPantsTM platform. This will allow developers of products such as smart phones, TV set top boxes, point-of-service terminals, in-car systems and building automation devices to leverage the power of state-of-the-art MPEG-4 compression as part of the FancyPantsTM platform. The alliance also offers OEMs the option of outsourcing the complete development lifecycle of these next generation products.

We look forward to the ongoing collaborative delivery of products that enable OEMs to further differentiate themselves and offer better end-user service with highly innovative devices, said Robi Karp, CEO, Fluffy Spider Technologies.

"FancyPantsTM offers an unparalleled user experience, enabling OEMs to create embedded applications with a breathtaking look and feel. FancyPantsTM is easily integrated into embedded operating systems and micro-kernels and meets the rigorous demands required in embedded environments, said Mr Karp.

FancyPantsTM plug-in architecture readily delivers the benefits of 3ivx MPEG-4, a high quality MPEG-4 codec that allows content creators to effectively provide audio and video at all levels of the video spectrum from High Definition Television (HDTV) down to video for mobile phones and embedded devices. The strengths of the 3ivx MPEG-4 software lies in its unique combination of image quality, performance, interoperability and portability, said Jan Devos, Managing Director, 3ivx Technologies.

About Fluffy Spider Technologies
FST specializes in providing advanced GUI and high-performance multimedia products for embedded application development, backed by comprehensive custom development services.

Since 1995, clients include Toshiba, VeriFone, Ericsson, HP, Optus, Vodafone and GEC. FST also has a Memorandum of Understanding with NICTA - Australia's ICT Research Centre of Excellence.

For more information on FST and its products visit www.fluffyspider.com or email: info@fluffyspider.com

About 3ivx Technologies
3ivx Technologies P/L, a leading provider of MPEG-4 software, is a dynamic Australian company that has a creative team of software and hardware developers. Headquartered in Sydney, Australia, 3ivx Technologies distributes its products primarily in North America, Asia and Europe. 3ivx's clients and partners include Samsung, Sony, Intel, Tyco Healthcare and Yamaha.

For more information on 3ivx and its products visit www.3ivx.com or email: 3ivx@3ivx.com.

For More InformationFST Logo
Stan Ghys
Business Development Manager
Fluffy Spider Technologies
Phone: +61 2 9281 9055
Email: stan@fluffyspider.com

3ivx LOGO
Wendy Breitkreutz
3ivx Technologies
Phone: +61 (0)2 9635 4881

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