3ivx MPEG-4 5.0 announced at CES

Las Vegas, Nevada, January 8, 2007 - 3ivx Technologies Pty. Ltd., the MPEG-4 Video & Audio specialist, announces version 5.0 of the 3ivx MPEG-4 software for Windows, Mac OS X & Linux. The software, to be released for manufacturing in March, is the culmination of 7 years research and development.

3ivx's compression technology enables the transmission and storage of video which would otherwise be too large to store or transmit. 3ivx MPEG-4 5.0 consists of separate MPEG-4 Audio, MPEG-4 Video and MP4 File Format components for authoring and playback of MPEG-4 media.

Portable Media
An ever-increasing range of Portable Media Players including Mobile Phones and Video iPods support MPEG-4 playback. 3ivx MPEG-4's unrivaled video quality and standards compliance is ideal for portable media and is why 3ivx is already in wide use by the video podcasting community.

IPTV and DRM
IPTV is gaining in popularity as an alternative to analog television. The major challenge with digital delivery is the protection of content against illegal copying. To combat this, support for Digital Rights Management systems has been added to 3ivx MPEG-4 5.0. 3ivx is now the only MPEG-4 solution for delivering secure content to both QuickTime and Windows Media Player.

HDTV
60 million households will have at least one wide screen, High-Definition TV display in their home by the end of 2007, according to In-Stat predictions. The ability to produce broadcast quality compressed video in realtime makes 3ivx MPEG-4 5.0 uniquely suited for HDTV production environments. 3ivx produces high quality HD MPEG-4 Video with 5.1 Surround Sound MPEG-4 AAC Audio in less than half the bandwidth of comparable MPEG-2 Video streams.

Bundling and Integration
By bundling 3ivx MPEG-4 5.0, a developer gains access to simple, reliable and effective MPEG-4 reading, writing and authoring support. Licensing 3ivx is a cost effective and straight forward solution for adding MP4 support to an existing product. 3ivx can be integrated by developers using either DirectShow, QuickTime or Video For Windows APIs, or as native libraries.

3ivx Technologies will be exhibiting at the 2007 International CES in Las Vegas at booth #54,019 in the Las Vegas Hilton, where 3ivx MPEG-4 5.0 will be demonstrated.

3ivx Technologies Pty. Ltd., a leading provider of MPEG-4 software, is a dynamic Australian company that has a creative team of software and hardware developers. Headquartered in Sydney, Australia, 3ivx Technologies distributes its products primarily in North America, Asia and Europe. 

More information is available at the 3ivx website
http://www.3ivx.com